Why Advertising is So Annoying – Free Ebook

by the way if anyone here is in advertising or marketing kill yourself advertising has made a very bad name for itself we don’t trust it or want much of it around so it’s resorted to springing up on us in unexpected places by the side of the road at a football match at the airport jetway the relationship between consumer and advertiser has become like a constant game of nagging and pestering the advertiser feels the consumer doesn’t really want what’s on offer but assumes that if it just keeps popping up all the time and perhaps cracks a joke or gets half-undressed eventually the consumer will give up and buy the damn toothbrush chocolate bar or insurance policy badgering people can feel like a natural strategy for advertisers to fall back on when they’re striving to gain our attention after all this is what we all did when we were young and had no other options a 6 year old has no capacity to rationally persuade her parents to buy her a goldfish but she will instinctively assume that asking a million times might just work occasionally it does when we’re under pressure at work and stressed to keep our jobs in the agency we return easily to such early badgering instincts the lamentable thing is that a badgering approach is however unnecessary because it isn’t as if people don’t want to buy things and have no material needs we’re constantly needing and wanting to shop the act of buying isn’t something voice turd upon us by an evil advertising industry as people in advertising seemed somehow to believe in their hearts it’s something we naturally and spontaneously feel however could present there’s simply no incentive for us to tell advertisers about what we might need because we don’t trust them not to keep bugging us if ever we were to reveal more about ourselves they’ve annoyed us far too much already for us to let on about our interests we don’t want to tell them that we’re potentially in the market for a new car and wouldn’t mind being shown some options for a nice woolen jacket we’d never share such private information because we suspect how it might then all go we’d be bothered at nauseam possibly for decades we wouldn’t be presented with a real range of options and our details would be passed on to other firms selling utterly offbeat things like inflatable dinghies and lunchboxes so instead we just lie low and remain deeply guarded about sharing anything about our lives which is what in turn leads advertisers to bully us and spy on us to track our online moves and when they’re really fed up and desperate to bung up our computers with pop-ups the relationship between customer and advertisers has ended up marked by a total lack of trust on both sides customers don’t trust that advertisers will look after their real needs and advertisers don’t trust that customers will listen to an honest pitch however sad this does hint at the shape of an eventual answer if advertisers became more responsible and could be trusted not to foist random things on people then we would tell them about ourselves in our needs the more we thought well of them the more details we’d reveal as we might to a friend but we only become friends with people we can trust and that to date can’t encompass the advertising industry if these people want to earn our time and sincere attention then they need to stop tracking us with cookies and try to show up with hardly any clothes on in weird places advertisers need to learn not to see themselves as fundamentally a nuisance and behave with a sort of dignity and self-respect of people who know they could properly improve the lives of others once they got to know them well then we might start to listen willingly you if you like our films take a look at our shop the School of Life comm forward slash shop you’ll find lots of thoughtful books games stationery and more

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